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| + | == Welcome to the Bilbcraft Wiki! == |
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| − | <p>準備去商場裡買杯奶茶就出來，結果半路被截和瞭。</p><br /><br /><p></p><br /><br /><p>因為一傢店裡有一堵巨大的美妝蛋彩虹墻把我吸進去瞭，再出來已經是兩小時後。</p><br /><br /><p style="text-align: center"></p><br /><br /><p style="text-align: center"></p><br /><br /><p><strong>滿手滿胳膊亮晶晶，臉上塗瞭各種面霜試色，心裡充滿瞭“老鼠掉進米缸”的快樂。</strong></p><br /><br /><p></p><br /><br /><p>這種“美妝菜市場”也太好逛瞭吧！有點低配版迪士尼或芭比王國的味兒瞭，我幾乎就要宣佈這裡就是我的快樂老傢。</p><br /><br /><p></p><br /><br /><p style="text-align: center"><strong><span style="color: #407600; --tt-darkmode-color: #407600;">美妝菜市場</span></strong></p><br /><br /><p style="text-align: center"><strong><span style="color: #407600; --tt-darkmode-color: #407600;">其實不是新物種</span></strong></p><br /><br /><p></p><br /><br /><p>這是一傢叫<strong> The Colorist（調色師）</strong>的平價美妝集合店。目前已進駐70多個城市，門店總數量超過200傢。</p><br /><br /><p></p><br /><br /><p>還有去年1月才開首店的<strong>Wow Colour</strong>，現在已經在全國范圍內“繁衍”到300傢。</p><br /><br /><p></p><br /><br /><p><strong>話梅Harmay</strong>則專門挑北京三裡屯、上海新天地、香港中環等網紅地段駐紮，大批潮人奔湧而來直播探店。</p><br /><br /><p></p><br /><br /><p style="text-align: center"></p><br /><br /><p>身為老阿姨，看著店裡一個個滿臉膠原蛋白的小姑娘都在忙著試妝，突然夢回自己的青春時代，和閨蜜鉆進屈臣氏裡左挑右選的快樂時光。</p><br /><br /><p></p><br /><br /><p>啊，逛街的幸福感，久違瞭。</p><br /><br /><p></p><br /><br /><p><strong>後來我發現，這種熟悉感真不是空穴來風。</strong></p><br /><br /><p></p><br /><br /><p><strong>這些看似是新物種的平價美妝集合店，有不少都是老牌大型零售集團誕生的“店二代”。</strong></p><br /><br /><p></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">The Colorist調色師，是新零售KK集團旗下的；</span></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">Marionnaud Paris瑪莉娜，是屈臣氏集團重金收購的；</span></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">Wow Colour，跟名創優品是同一個老板……</span></p><br /><br /><p></p><br /><br /><p style="text-align: center"></p><br /><br /><p>也有不少“一城一店”的新生兒，比如號稱“李佳琦薇婭倉庫”的<span style="color: #888888; --tt-darkmode-color: #888888;">H.E.A.T喜燃、NOISY Beauty、幻彩師、PEONIA佩妮美妝、YAO LIAN耀臉、B+油罐、BOOM！FRESH！、Mcllory美可勞因、UPITER&CANDY木星予糖、Yoyozone優優集、ME&WE米薇、ONLY WRITE獨寫</span>……大多零散地分散在長沙、寧波、義烏、馬鞍山、南寧等二三線城市。</p><br /><br /><p></p><br /><br /><p>美妝集合店“新物種”突然遍地開花，我實在想知道它們到底在搞什麼鬼。</p><br /><br /><p style="text-align: center"></p><br /><br /><p style="text-align: center"><strong><span style="color: #407600; --tt-darkmode-color: #407600;">妹子們擠爆的美妝店</span></strong></p><br /><br /><p style="text-align: center"><strong><span style="color: #407600; --tt-darkmode-color: #407600;">哪裡吸引人？</span></strong></p><br /><br /><p style="text-align: center"></p><br /><br /><p><strong>首先是這些店的顏值都很高。</strong></p><br /><br /><p></p><br /><br /><p>真的，開店也越來越內卷瞭。不僅要在品類上選一個好賽道，店鋪裝飾還要能打，好玩、好逛。</p><br /><br /><p></p><br /><br /><p>調色師是整墻的繽紛化妝蛋、整排的馬卡龍色化妝刷，騷裡騷氣的玫紅色彩妝蛋尤其深得我心。Wow Colour是炫彩主題，在夢幻隧道裡閉眼拍都是Ins大片。</p><br /><br /><p></p><br /><br /><p></p><br /><br /><p><strong>最重要的，是價格便宜到四舍五入幾乎等於不要錢。</strong></p><br /><br /><p></p><br /><br /><p>兩杯奶茶的錢就能買一支口紅。眼影刷9.9，眼影盤79.9，指甲油19元兩瓶，細閃腮紅、漿果唇釉、4D睫毛膏……統統都是不到50塊錢的快樂。</p><br /><br /><p></p><br /><br /><p><strong>擦肩而過的妹子們都裝瞭一籮筐，我篤定這是貧民窟女孩的快樂老傢。</strong></p><br /><br /><p></p><br /><br /><p style="text-align: center"></p><br /><br /><p><strong><span style="color: #407600; --tt-darkmode-color: #407600;">——在可可愛愛的洗手臺、浴室鏡場景裡賣東西的場景，讓我穿越到宜傢的樣板間。</span></strong></p><br /><br /><p></p><br /><br /><p>正如宜傢的體驗式購物，不是簡單地像傢具城那樣把沙發擺一地隨便坐，而是設計出整套的廚衛客臥等場景，配上宜傢的臺燈、香薰蠟燭、毯子等小物件。</p><br /><br /><p></p><br /><br /><p>主打“生活方式”集合買手店，更傾向於將陳列場景化，打造“所見即所得”，以及<strong>“你理想的美好生活可能就缺這件小物”</strong>的暗示，讓消費在情景中自然萌發。</p><br /><br /><p></p><br /><br /><p>研究指出，50%的超市消費者是逛現場時產生無計劃的購買行為，源自店內環境的喚醒和體驗感。</p><br /><br /><p></p><br /><br /><p style="text-align: center"></p><br /><br /><p><strong><span style="color: #407600; --tt-darkmode-color: #407600;">——眼影隨便試、護手霜隨便抹“歡迎試用”的策略，這不就是盛情邀請你在賣場裡開心玩耍的迪卡儂？</span></strong></p><br /><br /><p></p><br /><br /><p>The colorist調色師拿出超過15%的虧損成本補貼消費者的試用體驗，Harmay話梅“小樣策略”能讓人人用得上大牌。</p><br /><br /><p></p><br /><br /><p></p><br /><br /><p><strong>——最直接的原因，在一大片色彩斑斕中，我挑花眼瞭。</strong></p><br /><br /><p></p><br /><br /><p><strong>這也反映出美妝集合店最大的問題：同質化。</strong></p><br /><br /><p></p><br /><br /><p><strong>店與店之間很雷同。</strong>同樣的五彩繽紛，同樣的鐳射光影、同樣適合拍照打卡，隻有名字和裝修不同。</p><br /><br /><p></p><br /><br /><p><strong>品牌與品牌相似，產品之間也差不多。</strong>縱眼望去，金魚花火人魚姬，斬男色想你色茶藝色火龍果色、番茄柿子楓葉磚紅橘棕……滿目盡是神仙亮片，唇釉全是水紅橘棕。</p><br /><br /><p></p><br /><br /><p></p><br /><br /><p><strong>“</strong><strong>億點點</strong><strong>營銷+1%研發投入”</strong>絕不等於<strong>“國貨美妝崛起”。</strong></p><br /><br /><p></p><br /><br /><p>據完美日記母公司逸仙電商數據，<strong>完美日記在2020年前三季度的廣告營銷費用高達20億元，同比增加1倍以上，研發費用卻隻有4090.2萬元，占營收的1%左右。</strong></p><br /><br /><p></p><br /><br /><p>旗下有禦泥坊、小迷糊、 大水滴、花瑤花等品牌的IPO電商禦傢匯，2020年上半年它的廣告營銷費用達到5.95億元，研發費用下降到1773萬元。</p><br /><br /><p></p><br /><br /><p><strong>“彩妝天堂，打卡聖地”</strong>沒什麼稀奇，<strong>“買瞭還想回購”</strong>的才是神仙店啊！</p><br /><br /><p></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">新一代美妝集合店 關註焦點是什麼？. 榜樣的力量 </span></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">隻開瞭9傢門店的美妝集合店，為何品牌們願意獨傢入駐?.億邦動力</span></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">美妝店的趨勢，都在這800+店裡 | 新物種2021.化妝品觀察</span></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">盤點丨這10個美妝零售“新物種”，你見過幾個？.AR試妝魔妝鏡</span></p><br /><br /><p><span style="color: #888888; --tt-darkmode-color: #888888;">對話HARMAY話梅:讓消費者完全掌控自己的購物體驗. FRAME構架 2020-11-11 </span></p> [https://dkjasdb3mxs2.pixnet.net/blog ] [https://www.4shared.com/office/SrC0odEcea/mswhq.html 美妝推薦] |
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| + | |||
| + | Bilbcraft is a Minecraft Java Edition server for fans of Bilbo the Cat, and has been running since February 2020. It currently operates on version 1.16.4. The server is predominantly a standard survival multiplayer game, with additional functionality provided for [[Transportation|transportation]] and quality of life. |
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| + | |||
| + | === Getting Started === |
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| + | [[File:Spawn Square.png|thumb|right|Spawn Square]] |
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| + | |||
| + | You'll begin your journey in [[Spawn Village|Spawn Village]], a wide metropolis with many shops to buy things from, free public transportation, and many places to explore. From here you can either use the light rail to explore the city or the main train lines to explore the Bilbcraft universe as a whole. |
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| + | |||
| + | === Featured Build === |
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| + | |||
| + | The current Featured Build is [[Stripelet's Museum]] in Cosán. The official opening is at 6pm BST on Friday 5th June 2020 ''([https://www.timeanddate.com/worldclock/fixedtime.html?iso=20200605T200000&p1=919 Time Zone Converter])''. |
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| + | |||
| + | === Transportation === |
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| + | {{Routemap |
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| + | |title=Central Station services |
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| + | |title bg color=#dd1111 |
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| + | |map= |
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| + | CONTfq_orange\BAHN~~[[North-South Mainline]] |
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| + | CONTfq_lime\BAHN~~[[East-West Mainline]] |
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| + | \TRAM~~[[Spawn Subway]] (both lines) |
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| + | \PORTAL~~Portals to The Nether and The End |
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| + | \ELYTRA~~Elytra hub |
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| + | \ANCHOR~~Canal access (via roads) |
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| + | }} |
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| + | A large and growing rail transport network serves each cardinal axis on the map, predominantly operated by the [[Central Rail Authority]]. |
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| + | |||
| + | [[Central Station]] is the hub for rail, subway, portal, Elytra and freight transport in the overworld, and has canal access within 50 metres. |
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| + | |||
| + | For more details on transportation on Bilbcraft, see the [[Transportation]] page. |
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| + | |||
| + | === Useful links === |
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| + | * [http://bilbo.cat/craft Official Bilbcraft webpage] |
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| + | * [http://ellenfromnowon.co.uk/discord Discord server (use channel #bilbcraft)] |
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| + | * [http://craft.bilbo.cat:8023/ Web map for Bilbcraft] |
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| + | |||
| + | * [[Geoguessr|Geoguessr page]] |
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| + | |||
| + | === Editing this Wiki === |
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| + | |||
| + | If you're a member of the server, feel free to create an account, then edit and create pages. Visit [[Special:AllPages]] to see what's already here. |
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| + | <inputbox> |
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| + | type=create |
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| + | break=no |
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| + | </inputbox> |
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Latest revision as of 08:03, 7 October 2021
Welcome to the Bilbcraft Wiki!
Bilbcraft is a Minecraft Java Edition server for fans of Bilbo the Cat, and has been running since February 2020. It currently operates on version 1.16.4. The server is predominantly a standard survival multiplayer game, with additional functionality provided for transportation and quality of life.
Getting Started
You'll begin your journey in Spawn Village, a wide metropolis with many shops to buy things from, free public transportation, and many places to explore. From here you can either use the light rail to explore the city or the main train lines to explore the Bilbcraft universe as a whole.
Featured Build
The current Featured Build is Stripelet's Museum in Cosán. The official opening is at 6pm BST on Friday 5th June 2020 (Time Zone Converter).
Transportation
Central Station services | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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A large and growing rail transport network serves each cardinal axis on the map, predominantly operated by the Central Rail Authority.
Central Station is the hub for rail, subway, portal, Elytra and freight transport in the overworld, and has canal access within 50 metres.
For more details on transportation on Bilbcraft, see the Transportation page.
Useful links
Editing this Wiki
If you're a member of the server, feel free to create an account, then edit and create pages. Visit Special:AllPages to see what's already here.